DRIVETIME RESCUED!
We extended the multi-year "Rescued!" creative platform to drive adoption for a new, tactical business tool: the online down payment calculator. The challenge was to integrate a dry, functional product announcement into the brand's established comedic narrative. I led the development of the breakthrough spots, ensuring the existing beloved duo could entertain, educate, and convert customers in their biggest, most complex adventures to date.
VIDEO
“They are wild. Need to party with them.”
“that sidecar is awesome!! MORE!!! MORE! MORE!!!”
“I got a tan from all the 🔥 🔥 🔥 in this video”
“I broke the replay button....”
“I would have bout my car from @DriveTime if I saw that @E40 remix commercial sooner #yup”
“#drivetime hit us with that #e40 #choices remix. Y’all wannabe rappers need ta step ya game up getting surpassed by the TV #MLCRed”
“This is the best one they ever done. The others sucks”