I’m a Creative Director and Copywriter based in the SF Bay Area.

I’ve spent 12+ years working both in-house and at agencies, navigating the creative chaos of each without crashing out. My approach is relentlessly strategic: I turn complex product logic into narratives that are impossible to skip. I don't just solve the brief, I find the human truth in categories that don't have a playbook yet.

I’m known for two things: being the person with the most concepts, and the most likely to kill them to make way for the best work. I use AI to accelerate the messy part of making things so the human idea can lead.

I'm originally from LA, though I don't surf or know anyone famous. But I did accidentally buy McLovin a tank of gas once.

Likes: The delete key, tiki bars, blind taste tests, building tiny gaming PCs, and moonlit walks in the Tenderloin.

Dislikes: The phrase “it is what it is,” Unnecessary Initial Caps, the fact that Sean Bean's name doesn't rhyme, and whoever the hell owns detayl.com.

HUMAN CONTACT IS GOOD FOR YOU