REDHOOK THE GRANDDADDY OF CRAFT
We transformed a simple 30th-anniversary packaging brief into a brand-defining equity platform. I successfully pitched a strategy that repositioned Redhook's ESB as "The Granddaddy of Craft," reminding the market who was there first. This required a bold, authoritative voice and the client's willingness to take a creative risk to reclaim their heritage.
OUT OF HOME
RADIO
“Hey @Redhook_Brewery, who did your current radio commercials about craft beer? So good. Are they hiring? :P”
“These Redhook radio ads bragging about being the “curmudgeonly old man” of craft brews are fucking terrible. Not just terrible. FUCKING terr”