PEET’S COFFEE WHAT FILLS YOUR CUP
We defined a creative platform that celebrated the single differentiator setting Peet's apart from corporate competitors: uncompromising passion. This integrated campaign anchored the brand in emotional storytelling through a series of mini-documentaries. The visual identity centered on the iconic to-go cup silhouette, which was used as the vessel for all things the audience is passionate about—culminating in a contest that successfully drove user engagement and content creation.
