AVIRA WE’VE GOT CYBERSECURITY COVERED
I developed the concept, script, and final tagline for this award-winning commercial, which ran exclusively in Germany. The spot was produced on a highly restrictive budget, utilizing AI in production almost two years ahead of industry standard. My core creative objective was to develop a multilingual tagline that leveraged Avira's brand equity, specifically the umbrella logo. The tagline, "We've got cybersecurity covered," translated to a powerful strategic win in German: "Wir haben das auf dem Schirm." The phrase, literally translating to "we have that on the (rain) screen," connects the umbrella logo, the product's function on device screens, and the colloquial idiom for "we're on it"—all in a single line.
