Norton VPN Prying Eyes
How do you make people feel watched without using an actual villain? We bypassed scare tactics entirely, designing this campaign around pareidolia—the psychological phenomenon of seeing faces in random objects. By tapping into this human instinct, we created a subtle, ever-present sense of digital paranoia that felt more real than a scripted threat. The campaign ran for three years across multiple executions, tested 55% above previous creative benchmarks, and took home Graphis Gold and ADDY Gold.
