I’m a creative director, copywriter, brand strategist and AI-mess-around-and-find-out-er based in the SF Bay Area.

I’ve spent 10+ years working both in-house and at agencies, navigating the creative chaos of each without crashing out. I’m known for two things: being the person with the most concepts, and the most likely to kill them to make way for the best work. I like finding the story inside complex products and industries that are still finding themselves.

I'm originally from LA, though I don't surf or know anyone famous. But I did accidentally buy McLovin a tank of gas once.

Some clients I’ve worked with: Google · Adobe · Norton · LifeLock · Avast · Avira · StubHub · Prosper · Auction.com/Ten-X · Peet's Coffee · Pop Secret · Kona Brewing Company · Diamond Foods · Yogi Tea · Redhook · Sonoma-Cutrer · Brawny · Sparkle · John Muir Health · MDsave · Tahoe South

Recognition: ANA In-House Excellence Grand Prize Social Media · Graphis Gold (8x) Silver (1x) · ADDY Gold (2x) Silver (9x) Bronze (∞) · ANA Reggie Bronze (1x) · Clio Bronze (1x) · AdWeek · The Drum · Little Black Book · Communication Arts · Ads of the World

Likes: The delete key, tiki bars, blind taste tests, building tiny gaming PCs, and moonlit walks in the Tenderloin.

Dislikes: The phrase “it is what it is,” Unnecessary Initial Caps, the fact that Sean Bean's name doesn't rhyme, and whoever owns detayl.com.

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