AVAST OUTSMART THREATS
We started in French and German. Because that's where our users are. "Outsmart Threats" launched Avast's new Intelligent Scam Detection feature native-first, with minimal dialogue designed for seamless adaptation across markets. The creative platform was rooted in a feeling everyone recognizes: the relentless, disorienting experience of being targeted by scams that are harder to spot than ever. That sense of invasion, bombardment, and entrapment drove every execution. Built using AI workflows throughout production.