PEET’S COFFEE WHAT FILLS YOUR CUP
Alfred Peet started the American craft coffee movement before Starbucks existed, before "third wave" was a phrase, before anyone cared where their beans came from. By the time Peet's turned 50, most people had forgotten that. "What Fills Your Cup?" was the wakeup call. A series of short brand documentaries and a social sweepstakes turned the iconic to-go cup into a vessel for everything the audience cares about. And drove enough engagement that Snapchat used the campaign as an internal case study for brand integration. $1.1M campaign. Exceeded category and brand benchmarks.
