AVIRA WE’VE GOT CYBERSECURITY COVERED
Surprisingly low budget for a television spot. German market only. The challenge was a tagline that worked in English but needed to be extraordinary in German. "We've got cybersecurity covered" is fine. "Wir haben das auf dem Schirm" is something else: a single line connecting Avira's umbrella logo, the product's function on device screens, and the German idiom for "we're on it." Three meanings, one line, native fluency without being a native speaker. The spot was produced using AI two years before it was standard. ADDY. Graphis.
